08 February 2021 por José Ramón Álvarez

COVID-19 has changed many habits, and home consumption has grown significantly in response to the multiple restrictions we find all over the world.

We analyse how we can access beverage purchasing and how this influences how we consume.

GROWLER AND CROWLER

Some on-trade establishments offer their customers the possibility of taking freshly tapped keg beer home in a bottle (growler) or can (crowler). This allows them to increase sales at a time when, due to the restrictions, the number of customers has declined notably.

TRADITIONAL PURCHASE

Increased sales in off-trade chains have been significant in these months, with can consumption rising. At these points of sale, we mainly acquire more “traditional” beverages and in somewhat larger volumes, although they are increasingly expanding their selection by offering more differentiated and specialized products.

SUPERMARKETS THAT SELL ONLINE

More and more off-trade chains are jumping on the bandwagon of selling online, facilitating purchasing from mobile devices and the convenience of doing it from an easy chair, allowing people to avoid trips and crowds. Chains like Mercadona and Día now stand out in this segment.

SPECIALIZED STORES

What’s better than going to a store with experienced employees and letting yourself be guided? These types of business nourish the local economy and offer us a great purchasing experience.

E-COMMERCE

There are numerous online stores specializing in beverages where we have access to an enormous selection in addition to finding detailed information about each of the products. Many specialized stores have their mirror in the digital world to cover both worlds. Plus, in some stores, like Tienda Solana, we can place an order and receive it cold!

AMAZON PRIME

What can we say about this monster that has also entered the world of food and beverages with a significant increase in its offer in the last few days? In some cases, it allows us to receive products in less than 2h at home.

DRIZLY

For those who unfamiliar with it, this is a Marketplace that puts specialized stores in touch with the consumer based on the delivery point. This supports local commerce, giving it new ways of doing business, and the consumer has access to an enormous catalogue of suppliers through just one portal. Available in the United States.

UBER

Another giant in mobility that started with collaborative transportation. It added the Uber Foods branch for home delivery of food and recently acquired the aforementioned Drizly platform.

With this extensive offer, the consumer has numerous options for accessing products, and it will be up to us to make our products reach each of these “players”. In a diversified market like this one, it’s our job to differentiate ourselves from the competition so that our product stands out against all the rest and the consumer chooses us.

The next big challenge will be to improve the home consumption experience, taking into account that it will never be able to compare with going out, but without losing sight of this growing sector.

José Ramón Álvarez

Publicado por

José Ramón Álvarez