# Trends
Canned cocktails, the new format that’s here to stay
Canned cocktails are making a splash. The boom in leisure moments out of doors and increased at-home consumption, together with the formulation of new...
# Packaging
Keg formats: pros and cons
Kegs, along with cans and bottles, are one of the most common formats for storage and distribution of beer.
# Marketing
Craft drinks B2C Marketing Strategy
As part of the series on different tools and means for making your craft brand grow, in this third post we stop to take a look at the importance of...
# Trends
The functional beverage industry: why is it growing so fast?
Functional beverages have been part of the healthy products industry for some time. However, with the worldwide pandemic, demand for them has...
# Packaging
Can vs. Bottle. Which is best?
Which format is better, the can or the bottle? The endless debate that started a long time ago continues to this day without a definitive answer. In...
# Trends
Craft cider, a stimulus for the market
Shortly before the health and social rollercoaster got started, craft ciders were entering the market with considerable success. This is a league...
# Trends
The craft beverages that will revolutionize 2021
In most sectors, 2020 marked a before and after. However, resilience and capacity for reinvention have not stalled in the all-powerful craft beverage...
# Brewing # Trends
Barrel-aged beers: a brewing technique on the rise
In the search for new flavours, the craft sector has rediscovered the qualities of wooden barrels in the beer brewing process. The results are nothing...
# Trends
Craft soda, the nostalgic beverage that’s setting trends
In the new craft or artisanal beverage market, Craft soda is taking the stage. A formula that’s not so much new as it is renewed that is resurfacing...
# Marketing
Digital tools for making your craft brand grow (II)
As part of the series of articles about digital tools for empowering our craft brand, today I want to talk about the importance of a presence on...
# Raw Materials
Craft malting, the revolution of the malting industry
Independent small-batch malters are joining together in a rising tide to bring heart, diversity, relocalization and passion to the market. Craft...
# Trends
The rise of vermouth, a very appetising product
Vermouth is a drink that has been in the limelight for the last few years. Its qualities and versatility make it a “must have” compared to its...